Artist: Brantley Gilbert
Project: Tour campaign to promote album release.
This was a project that we teamed up with Folds of Honor. Brantley took a crew that started in Athens, Ga and travelled up to Arlington, Va. On the way he stopped to perform in various cities and visit radio.
My responsibility was to brand and design the event including, bus wraps, merch, ads, and more. The campaign was a crazy success.
On the bus wrap with the American Flag, we built a web page for fans to submit a loved one who we lost in war. I took the names and laid them out in the bus wrap design and as the bus rolled up to each city, fans were allowed to go to the bus and search the names and take photos.